reinventing loyalty programs

For a lot of people, loyalty is a boring thing: the airline, the bank, a card with points that expire and that nobody quite knows what to do with. Programs that have been around forever and almost never work, with very few cases where they do (at least at first glance).

We saw the same thing. Dead programs, badly designed, with no real incentive for the customer to use them. Loybox came out of that: out of an industry that stood still while everything else moved.

We want any brand to be able to have its own loyalty program, and the brand that takes it seriously to be able to have the best one. Quality is in the details, so we put care into every single thing we design.

For the member: that they feel the brand appreciates them, that the program works, that it is fun and that the benefit is real. For the brand: that the relationship with its community becomes the asset the business rests on, and not next month's advertising budget.