Terms and conditions

1Definitions

“Platform” means the set of software, applications, dashboards, APIs and services that Loybox makes available, including the loybox.com.ar site, the brand dashboard, the customer applications and the technical documentation.

“Brand” means the person or company that contracts Loybox to run its loyalty program, whether in its online store, in its physical stores or through the API.

“End customer” means the person who takes part in a loyalty program run with Loybox: earns points, redeems rewards, receives communications or uses an app built with the platform.

“Program” means the loyalty program of a Brand: its rules for points, tiers, rewards, referrals and communications, configured by the Brand within the platform.

2Description of the services

Loybox is a SaaS (software as a service) customer loyalty platform. Depending on the plan and the channel contracted, it comprises the following products:

3Accounts and registration

To use the platform you need to create an account with truthful, complete and up-to-date information. You can register with an email and a password, with your Google or Apple account, or with your phone number through a verification code. If your account is created automatically from a purchase in a Brand's store, you can claim it, complete it or delete it at any time.

You are responsible for keeping your credentials confidential and for all activity that occurs under your account. Brands are additionally responsible for their employees' operating accounts and credentials and for the API keys they generate.

The service is not directed to children under 14 years of age. If you are a minor under the law of your country, you need authorization from your parents or guardians to use it.

4Plans, prices and payments

Use of the platform by Brands requires contracting a subscription plan, billed monthly or annually as chosen. The plans, their prices, the limits included (for example, monthly orders) and the additional overage charges are disclosed before contracting and at loybox.com.ar.

One-time charges may apply (such as the initial implementation fee), as well as usage overage charges that are billed automatically without interrupting the service, free trial periods and promotional codes, under the conditions communicated in each case.

Payments are processed through external payment providers (such as Mercado Pago or Stripe, depending on the country). Loybox does not store complete card or bank account details. Prices do not include taxes, which are applied according to the relevant jurisdiction.

Non-payment entitles Loybox to suspend the service upon prior notice. You can cancel your subscription at any time; the cancellation takes effect from the end of the period already billed, which is not refunded unless the law provides otherwise.

5Points, rewards and program rules

The points, tiers, gift cards, packs and other benefits of a Program are not money, do not accrue interest, are not transferable unless the Program provides for it and are not redeemable for cash. They represent solely the right to access the rewards and benefits of the Program in accordance with its rules.

Each Brand defines the rules of its Program: how points are earned, their possible expiration, the rewards available, their restrictions and how long tiers remain valid. Those rules, including the expiration of points or benefits and their terms, are disclosed to end customers within the Program's app or store before they take part, and changes to them are communicated with reasonable advance notice and do not retroactively affect points already earned or redemptions already made.

Rewards are granted and delivered by the Brand, which is responsible for their availability, quality and conditions. Loybox provides the technology of the Program, but is not the seller of the products or the provider of the benefits, except as regards its own platform.

Each Brand may publish its own terms and conditions for its Program. Those terms govern the relationship between the Brand and its customers (rewards, restrictions, promotion rules) and are added to these, which govern the use of the platform; in the event of a conflict regarding the use of the platform, these terms prevail. Loybox is not a party to the Brand's terms, does not draft or review them, and assumes no responsibility for them. A Brand's terms cannot alter the nature of the points described in this section, nor customers' rights over their data, nor rights that the law declares non-waivable.

Loybox and the Brands may cancel points, redemptions or accounts obtained through fraud, abuse or breach of the Program's rules (for example, self-invitations in the referral program or simulated purchases), with notice to the affected party.

6Obligations of the Brand

The Brand is the controller of the personal data of its end customers within its Program, and Loybox acts as processor of that data on the Brand's behalf (see section 8). Accordingly, the Brand undertakes to: have a valid legal basis for processing its customers' data and for sending them commercial communications via WhatsApp, email or other channels, including consent where applicable; publish and maintain its own privacy notice; and handle its customers' rights over their data, with Loybox's assistance.

The Brand is responsible for the legality of its Program towards its customers, including compliance with the consumer protection and fair trading rules of the countries where it operates, the truthfulness of its offers, the delivery of the rewards promised and the legal validity of the terms and conditions it publishes for its own Program, which must be consistent with these terms.

The Brand represents that it is the owner or licensee of the trademarks, logos and content it uploads to the platform, and grants Loybox a limited license to use them for the sole purpose of providing the service (for example, to build and publish its white-label app).

The use of third-party integrations (Tiendanube, Meta's WhatsApp Business, Clover, Perfit, Google, among others) requires the Brand to hold valid accounts on those services and to accept their terms, which are external to Loybox.

7Acceptable use

You undertake to use the platform lawfully and in good faith. The following is prohibited: using it for unlawful or deceptive activities; sending unsolicited communications or communications without a legal basis (spam); attempting to access third parties' data or accounts; interfering with the operation, security or integrity of the platform; reverse engineering, mass scraping or use of the API outside the authorized limits; and reselling the service without a written agreement with Loybox.

Loybox may preventively suspend accounts or features where there are reasonable indications of fraud, abuse or risk to the platform or to third parties, notifying the affected party as soon as possible.

8Personal data

The processing of personal data is governed by our Privacy policy, available at loybox.com.ar/privacidad, which forms part of these terms.

In the Brands' Programs (online store, white-label app and engine via API), the Brand is the controller and Loybox the processor: we process end customers' data following the Brand's instructions and in order to run its Program. Brands may request the signing of a data processing agreement (DPA) by writing to hola@loybox.com.ar.

In the Loybox app and on the site, Loybox is the controller of the data of users and of the Brands' accounts.

The Program's data belongs to the Brand. If the Brand ends its relationship with Loybox, it may export the data of its customers and of its Program; once a reasonable period has elapsed since termination, Loybox deletes or anonymizes it, except for what it must retain by legal obligation.

9Intellectual property

The platform is owned by Loybox or by its licensors, and that includes its software, its design, its trademarks, its documentation and its improvements, including the white-label apps as regards their common base. Contracting a plan grants a limited, non-exclusive and non-transferable license to use the platform for the term of the subscription, in accordance with these terms.

The content that the Brand or the end customers upload to the platform (trademarks, images, texts, reviews) continues to belong to its owners, who grant Loybox the license necessary to host, display and process it as part of the service.

10Success stories and public references

Loybox publicly communicates the results of the programs it operates in order to show other brands how the platform works: it does so on its site, on its social networks, in presentations and in commercial materials. By accepting these terms, the Brand authorizes that communication within the scope of the following paragraph. No additional permission is required for each publication, but before the first one that names the Brand, Loybox notifies it by email at least 15 days in advance, indicating what is going to be published. The Brand may object within that period or at any time thereafter, without stating a reason and without that affecting its plan, its price, its features or its support.

This authorization covers: the Brand's trade name, its logo and its visual identity used to identify it; its industry, its country, the link to its store or app and the start date of its Program; aggregate metrics of its Program taken from the platform, such as the number of members, the repeat purchase rate, the average order value of members and its comparison with that of non-members, the number of orders, the rewards redeemed and the variations expressed as a percentage; and the reproduction of the reviews the Brand has published about Loybox in app stores or other public sites, with their text as it was published and with a link to its source.

The following, by contrast, require the Brand's express and prior authorization, by email or from the dashboard: the absolute amounts of revenue or of purchases made by its members; the Brand's photos, videos, campaign assets and other creative material, even if they are published on its own channels, because their use requires a license that the Brand grants expressly and over which it represents that it holds rights; the testimonials, quotes, name, position, voice or image of people on its team; and any data that does not come from the platform or from the Brand's own public sources. Without that authorization, Loybox does not publish them.

The data published is real and comes from the platform: Loybox does not estimate, does not round in its own favor and does not project, and it states alongside the publication the period the data corresponds to. Loybox does not publish personal data of the Brand's end customers: no names, no contact details, no individual purchases. Metrics are always published in aggregate form, so that they do not allow any person to be identified. Nor is information that the Brand has identified as confidential published. If a confidentiality agreement exists between the Brand and Loybox, its terms prevail over this section unless there is express and subsequent authorization.

The Brand may request at any time, without stating a reason and by writing to hola@loybox.com.ar, that its case be unpublished or that a specific data point be removed or corrected. Loybox does so within 10 days in the media under its control; in materials already printed or distributed, in publications replicated by third parties and in copies stored in caches or in internet archives, removal may not be possible. Termination of the contract does not by itself unpublish the case: unless the Brand requests it, Loybox may keep it published, indicating the period its data corresponds to.

The license over the Brand's name, logo and material is limited to this use, is non-exclusive, royalty-free and revocable, and does not transfer any intellectual property right. The Brand represents that it is the owner or licensee of everything whose use it authorizes. The publication of a case does not give rise to any payment obligation or consideration for either party.

11Third-party services

The platform integrates with third-party services (among others, Tiendanube, Meta's WhatsApp Business API, the Apple and Google app stores, payment processors, Clover and Perfit) and relies on third-party cloud infrastructure. Those services are governed by their own terms, and their availability, changes or interruptions do not depend on Loybox. In the event of changes by a third party that affect a feature, Loybox will make reasonable efforts to adapt it or to offer an alternative.

12Availability and support

Loybox provides the service with a professional standard of diligence and endeavors to keep it continuously available, without guaranteeing uninterrupted availability: there may be maintenance windows, incidents or third-party outages. Support is provided through the channels indicated on the site, within the scope of the plan contracted.

The platform evolves: we may add, modify or discontinue features. If a modification substantially reduces a feature that is essential to the plan contracted, the Brand may terminate the contract without penalty in respect of the period not consumed.

13Liability

To the maximum extent permitted by applicable law, Loybox is not liable for indirect damages, loss of profits or loss of data attributable to causes beyond its control, and its total liability towards a Brand for claims arising from the service is limited to the amounts paid by that Brand in the twelve months prior to the event giving rise to the claim.

Nothing in these terms limits liability that cannot be limited by law, nor the non-waivable rights that the consumer protection rules of your country grant you if you use the service as a consumer.

The Brand will hold Loybox harmless against third-party claims arising from the Brand's breach of these terms, of the rules of its Program or of the regulations applicable to it, including claims from its end customers for communications sent without consent or for rewards not delivered.

14Termination

The Brand may cancel its subscription at any time from the dashboard or by writing to hola@loybox.com.ar. End customers may stop taking part in a Program and delete their account at any time from the app.

Loybox may terminate or suspend the service in the event of serious or repeated breaches of these terms, with prior notice except in cases of justified urgency. After termination, the provisions of section 8 on data export and deletion apply.

15Changes to these terms

We may update these terms. If the change is substantial, we will communicate it at least 30 days in advance by email or within the platform. Use of the service after the effective date implies acceptance; if you do not agree, you may end the relationship before that date at no charge for the period not consumed. The version in force and its date always appear at the top of this page.

16Governing law and jurisdiction

These terms are governed by the laws of the Argentine Republic. For Brands, any dispute is submitted to the ordinary courts of the Autonomous City of Buenos Aires, unless a contract signed between the Brand and Loybox provides otherwise.

If you use the service as a consumer, this clause does not deprive you of the protection of mandatory rules or of the jurisdiction of the courts of your country of habitual residence (for example, Argentina, Mexico or Spain).

17Contact

If you have questions about these terms and conditions, write to us at hola@loybox.com.ar.